GLP-1 users’ grocery spending is dropping – Grocery Dive
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GLP-1 shoppers’ spending power is now over $660 billion, but their grocery spending is down 4%, Numerator found.
The impact of GLP-1 medications on the grocery industry continues to intensify as the consumers who use them become an “increasingly influential consumer group for brands and retailers,” Numerator wrote.
Despite households using GLP-1 medications spending nearly 4% less at the grocery store compared to similar households not using the medication, grocers should still work to appease these consumers as they account for more than $660 billion in consumer spending across CPG, general merchandise and quick-service restaurants, according to Numerator.
Numerator found that GLP-1 users’ grocery baskets are moving away from pantry staples and “carb-centric items” like pasta and bakery goods and toward items centered on protein, fiber, seafood, functional nutrition and more intentional snacks.
This trend will likely continue as 23% of U.S. consumers surveyed by Numerator said they would consider taking GLP-1 medications. However, nearly two-thirds of former users discontinued GLP-1 treatment within six months, indicating that the market is “still largely shaped by recent adopters,” Numerator noted.
Numerator has tracked GLP-1 usage since 2023 for its quarterly report, and collected more than 95,000 responses in its latest survey.
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The Times Square store packs in all the discounter’s classic offerings, from private brands to household essentials.
The grocery company is consolidating 11 divisions into four regions and said Sharon McCollam, its president and CFO, will retire later this year.
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