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Abstract: This packet of materials is designed to assist in the planning, promotion, implementation, and evaluation of hypertension education activities associated with a yearlong campaign to control high blood pressure. These materials focus on lifelong adherence to therapy, including pharmacological and nonpharmacological approaches to hypertension control. Information is provided about weight loss; exercise; reducing intake of sodium, fat, and calories; and other lifestyle changes to encourage cardiovascular health. These materials also stress the importance of personal responsibility for the management of high blood pressure.